1849
Adolphe and Edouard-Jean Cointreau, famous master confectioners, establish a distillery in Angers to create spirits using local fruits.
1875
Edouard Cointreau, son of Edouard-Jean, distilled a spirit from sweet and bitter orange peel, with a highly crystalline robe, which was a major novelty for the time. He also invented the square-sided amber-colored container, the modern version of which still remains the signature of Cointreau liqueur to this day.
1898
Creation of the Pierrot character – which became the symbolic image of the brand – by famous poster artist Nicolas Tamago (after a photograph by Nadar).
1899
Just three years after the invention of motion pictures Edouard Cointreau launches the first advertising film, featuring the famous Pierrot.
Early 1900’s
800,000 bottles of Cointreau are solt per year. Cointreau opens its first branches around Europe.
1923
The brand’s success is growing, reaching as far as the United States, Canada and Latin America. Edouard’s sons, Louis and André Cointreau, succeed him at the head of the family business and invent the concept of the worldwide brand. This slogan was used on most of the brand’s poster campaigns across the globe.
1960s
James Bond embodies the image of Cointreau in the adverts.
1989
Cointreau merges with Rémy Martin, the cognac distiller founded in 1724. The new company is listed on the Paris stock exchange and becomes a major player in the high-quality wines and spirits market.
1992
Voulez-vous Cointreau avec moi? was the leading question in Cointreau campaigns.
2001
Cointreau inaugurates the „Be Cointreauversial” campaign. Only used outside France, it is aimed at women who express themselves, and choose whatever well-matched combinations they like when drinking Cointreau, as a cocktail or on the rocks, without worrying what otherpeople think.
2005
Cointreau launches the Cointreaupolitan, the hip accessory for Parisian after-works drinks. At premiers, private viewings, inaugurations,
it’s found in all the right places. 2005Cointreau launches the Cointreaupolitan, the hip accessory for Parisianafter-works drinks. At premiers, private viewings, inaugurations, it’s found in all the right places.
2007
Dita Von Teese became the Brand Ambassador.
The company is still represented by Edouard’s grandson, Pierre Cointreau, Honorary Chairman. The group is chaired by a woman,Dominique Hériard Dubreuil.”
2010
Dita Von Teese opens the first Cointreau Privé and ephemeral cocktail bar in the heart of Montmartre, Paris.
2012
Cointreau, fresh lime juice and soda water, Cointreau fizz is a den of simple treasures that can be created in a flash. The only skill you need is an explosive imagination to spice it up, and then there are infinite possibilities! Chic and Easy!
2015
La maison Cointreau named Laetitia Casta as Creative Director
Today
More than ever, Cointreau is a must-have in the world of cocktails, particularly with its brand new Cointreau Fizz and its sparkling extensions. Pierre Cointreau, Edouard’s grandson, unceasingly developed the brand until his death in 2011. Today, Pierre’s grandson Alfred Cointreau is a proud and passionate representative of the brand’s sixth generation.
